Romina De' Luise

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<channel>
	<title>Romina De' Luise</title>
	<link>https://rominadeluise.com</link>
	<description>Romina De' Luise</description>
	<pubDate>Wed, 04 Sep 2024 12:30:05 +0000</pubDate>
	<generator>https://rominadeluise.com</generator>
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	<item>
		<title>Etical</title>
				
		<link>https://rominadeluise.com/Etical</link>

		<pubDate>Mon, 12 Aug 2024 15:18:32 +0000</pubDate>

		<dc:creator>Romina De' Luise</dc:creator>

		<guid isPermaLink="true">https://rominadeluise.com/Etical</guid>

		<description>
	
	Project ······ EticalType ········· Branding &#38;amp; PackagingYear ········· 2023 
Category ····· Sustainable Product


	Etical
	Etical embodies the quest for a more sustainable world. By offering eco-friendly products, the brand challenges the pervasive narrative of excessive plastic use and the notion that change is the realm of the few.

A brand that integrates two key elements: a certification system that signifies reliability and expertise, and a proprietary exclamation mark that symbolizes a call to action for genuine change and a hopeful future. This mark also supports the broader messages of a community that prioritizes ethics above all. These communicative elements reflect our commitment to a cause-driven revolution and our deep understanding of the path toward a safer, more sustainable world.


	&#60;img width="1957" height="2936" width_o="1957" height_o="2936" data-src="https://freight.cargo.site/t/original/i/c2a775ccecf84ddfe641a949354d81b181104b7d8e38c0c97528745717f77d70/FLOTANTE_01.png" data-mid="216235886" border="0"  src="https://freight.cargo.site/w/1000/i/c2a775ccecf84ddfe641a949354d81b181104b7d8e38c0c97528745717f77d70/FLOTANTE_01.png" /&#62;&#60;img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1c982827a4943986cd02fe8e4a26dce31c49335ee266bcde34c071f42cce800d/124A1356.png" data-mid="216235883" border="0"  src="https://freight.cargo.site/w/1000/i/1c982827a4943986cd02fe8e4a26dce31c49335ee266bcde34c071f42cce800d/124A1356.png" /&#62;&#60;img width="1920" height="1196" width_o="1920" height_o="1196" data-src="https://freight.cargo.site/t/original/i/10e273df4f2fb564a87e1db14d590fdc4f273cde3d851324f41222dc4cb1431f/ac5eb1e7-74a3-40a5-956a-135f3738f310_rw_1920.gif" data-mid="100667671" border="0" alt="With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand. 	" data-caption="With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand. 	" src="//freight.cargo.site/w/900/q/75/i/10e273df4f2fb564a87e1db14d590fdc4f273cde3d851324f41222dc4cb1431f/ac5eb1e7-74a3-40a5-956a-135f3738f310_rw_1920.gif" style="width: 1024.12px; height: 637.944px; display: none;"&#62;

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	Sustainability is often perceived as unattainable—a lifestyle associated with high socio-economic strata and out of reach for the majority.

Etical emerged as a project aimed at democratizing sustainability, making eco-friendly choices appealing without losing sight of its core mission. We strive to ensure that everyone can be part of a larger movement, contributing to a real change in our daily lives through products that safeguard the planet.

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	&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1042" height="694" width_o="1042" height_o="694" data-src="https://freight.cargo.site/t/original/i/60d5daf56a856eaf534e5e53fb9ed88cdad11b586bc7668e409a0cda5e230da2/mano-cel-etical.png" data-mid="216235911" border="0"  src="https://freight.cargo.site/w/1000/i/60d5daf56a856eaf534e5e53fb9ed88cdad11b586bc7668e409a0cda5e230da2/mano-cel-etical.png" /&#62;


︎Check some more︎
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	<item>
		<title>Todo Good</title>
				
		<link>https://rominadeluise.com/Todo-Good</link>

		<pubDate>Wed, 04 Sep 2024 12:30:05 +0000</pubDate>

		<dc:creator>Romina De' Luise</dc:creator>

		<guid isPermaLink="true">https://rominadeluise.com/Todo-Good</guid>

		<description>
	
	Project ······ Todo GoodType ········· Re-BrandingYear ········· 2024 
Category ····· Podcast &#38;amp; Youtube Channel


	Todo Good
	&#38;nbsp;Proyecto de rebranding para el canal de podcast y YouTube, anteriormente conocido como NDG. La transformación de la marca se ha enfocado en crear una identidad más accesible, memorable y alineada con la esencia de nuestro contenido: un espacio donde todo está bien.El nombre NDG, aunque valioso, no lograba transmitir de manera efectiva el propósito y la atmósfera del canal. La confusión en torno a su significado limitaba la conexión con la audiencia y dificultaba la construcción de una identidad sólida y reconocible.
Para abordar estos desafíos, optamos por un cambio de nombre a Todo Good. Este nuevo nombre encapsula perfectamente la intención del canal: ofrecer un entorno acogedor y positivo donde tanto los invitados como el público se sientan cómodos y bienvenidos. Todo Good refleja nuestra misión de crear un espacio de conversación amigable y genuino, donde todos se sientan como en casa.


	&#60;img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/12ac7420a1521bd6a946b947442477af72910198ea1a423b8a2e1cd1a84a8e0c/LAPTOP_01.png" data-mid="217458332" border="0"  src="https://freight.cargo.site/w/1000/i/12ac7420a1521bd6a946b947442477af72910198ea1a423b8a2e1cd1a84a8e0c/LAPTOP_01.png" /&#62;&#60;img width="1702" height="630" width_o="1702" height_o="630" data-src="https://freight.cargo.site/t/original/i/6c8ab24ab71aada2f18a6661c1eeb8fed00bd5eeaba027d0b9fedca52175ccbe/436332036_945413527592214_2205779462989422234_n.png" data-mid="217461408" border="0"  src="https://freight.cargo.site/w/1000/i/6c8ab24ab71aada2f18a6661c1eeb8fed00bd5eeaba027d0b9fedca52175ccbe/436332036_945413527592214_2205779462989422234_n.png" /&#62;&#60;img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/cef2e4ff0070499e51ce26a0c24fe3f53741d55da66fe062583fe9ea92bcc7d6/spot.png" data-mid="217461378" border="0"  src="https://freight.cargo.site/w/1000/i/cef2e4ff0070499e51ce26a0c24fe3f53741d55da66fe062583fe9ea92bcc7d6/spot.png" /&#62;&#60;img width="1832" height="874" width_o="1832" height_o="874" data-src="https://freight.cargo.site/t/original/i/bcc76295eed907791cf6e099c51421f0648a6640a1d4af6275714e906154914b/Screenshot-2024-09-04-at-07.56.06.png" data-mid="217461432" border="0"  src="https://freight.cargo.site/w/1000/i/bcc76295eed907791cf6e099c51421f0648a6640a1d4af6275714e906154914b/Screenshot-2024-09-04-at-07.56.06.png" /&#62;&#60;img width="1984" height="1486" width_o="1984" height_o="1486" data-src="https://freight.cargo.site/t/original/i/2a41c1fbf00c3da70857711fa22252f60f7d30ace2d8f265c71406f4c286e472/Screenshot-2024-09-04-at-08.01.57.png" data-mid="217461706" border="0"  src="https://freight.cargo.site/w/1000/i/2a41c1fbf00c3da70857711fa22252f60f7d30ace2d8f265c71406f4c286e472/Screenshot-2024-09-04-at-08.01.57.png" /&#62;&#60;img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/f5ac073290ef5f0873f4d13495bd243cb73617277088b0bc0b0f05a7a767426c/CASO_TODOGOOD-10.gif" data-mid="217479996" border="0"  src="https://freight.cargo.site/w/1000/i/f5ac073290ef5f0873f4d13495bd243cb73617277088b0bc0b0f05a7a767426c/CASO_TODOGOOD-10.gif" /&#62;&#60;img width="1920" height="1196" width_o="1920" height_o="1196" data-src="https://freight.cargo.site/t/original/i/10e273df4f2fb564a87e1db14d590fdc4f273cde3d851324f41222dc4cb1431f/ac5eb1e7-74a3-40a5-956a-135f3738f310_rw_1920.gif" data-mid="100667671" border="0" alt="With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand. 	" data-caption="With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand. 	" src="//freight.cargo.site/w/900/q/75/i/10e273df4f2fb564a87e1db14d590fdc4f273cde3d851324f41222dc4cb1431f/ac5eb1e7-74a3-40a5-956a-135f3738f310_rw_1920.gif" style="width: 1004.12px; height: 625.485px; display: none;"&#62;

	&#60;img width="1130" height="1560" width_o="1130" height_o="1560" data-src="https://freight.cargo.site/t/original/i/60c3127a1982e39d349b74fd5523f0f858ee62ae9e558d39e4fbf5e01ac61345/Screenshot-2024-09-04-at-07.33.47.png" data-mid="217461377" border="0"  src="https://freight.cargo.site/w/1000/i/60c3127a1982e39d349b74fd5523f0f858ee62ae9e558d39e4fbf5e01ac61345/Screenshot-2024-09-04-at-07.33.47.png" /&#62;
	El rebranding incluyó el desarrollo de una nueva arquitectura de marca para consolidar una identidad homogénea y fácilmente reconocible. Diseñamos un logotipo que utiliza la palabra “Good” como pilar central de la marca, subrayando nuestro compromiso con el estilo de vida de su publico y la positividad.

Para reforzar esta identidad, introdujimos un símbolo gestual con la mano, universalmente reconocido como un gesto de que todo está bien. Este símbolo no solo complementa el logotipo, sino que también se convierte en un signo distintivo de nuestra marca, creando una conexión emocional instantánea con nuestra audiencia.

	&#60;img width="1068" height="1600" width_o="1068" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b4c4a4ab6a9d0bb0aa3387187beede5a93cb147c8f24d1b5adaef3fa30be08d1/TOTEBAG_01.png" data-mid="217458338" border="0"  src="https://freight.cargo.site/w/1000/i/b4c4a4ab6a9d0bb0aa3387187beede5a93cb147c8f24d1b5adaef3fa30be08d1/TOTEBAG_01.png" /&#62;El nuevo diseño ha permitido a Todo Good establecer una presencia moderna y disruptiva en el mercado. La identidad visual, coherente y potente, facilita la recordación y hace que el canal se destaque entre la multitud. Hemos logrado construir una marca que resuena profundamente con nuestro público objetivo, creando un canal donde siempre se siente bien y todos pueden disfrutar de conversaciones auténticas y enriquecedoras.
Todo Good es más que un simple cambio de nombre; es una renovación que refleja nuestro compromiso con una experiencia positiva y accesible. A través de este rebranding, hemos creado una identidad que no solo se adapta a nuestros valores, sino que también establece una conexión fuerte y duradera con nuestra audiencia.


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	&#38;nbsp;&#60;img width="564" height="846" width_o="564" height_o="846" data-src="https://freight.cargo.site/t/original/i/f259b2e259f0a9d0a30242124c4b43842cfc391648a6cd7638810ca66b9ff0e4/MEDIAS_01.png" data-mid="217458334" border="0"  src="https://freight.cargo.site/w/564/i/f259b2e259f0a9d0a30242124c4b43842cfc391648a6cd7638810ca66b9ff0e4/MEDIAS_01.png" /&#62;


︎Check some more︎
</description>
		
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	<item>
		<title>Ella Park</title>
				
		<link>https://rominadeluise.com/Ella-Park</link>

		<pubDate>Fri, 09 Dec 2022 19:18:31 +0000</pubDate>

		<dc:creator>Romina De' Luise</dc:creator>

		<guid isPermaLink="true">https://rominadeluise.com/Ella-Park</guid>

		<description>
	
	Project ······ Ella ParkType ········· Branding &#38;amp; PackagingYear ········· 2021&#38;nbsp;
Category ····· Skin Care


	Ella Park
	A youthful, flawless, fantasy skin is woman’s dream, at least this is Society’s say on Beauty standards. This paradigm has led us to pursue surreal results by applying countless layers of makeup while creating unhealthy makeup techniques, such as “beauty hacks”, just to get that «flawless look». Hence hiding our natural skin, our true uniqueness, and our beautiful imperfections, and thus making us feel ashamed of our authentic selves.

But what if we could challenge the Status Quo and dare to shift these unrealistic Beauty standards? Ella Park firmly believes that perfection is more than just aesthetics: it is about revealing instead of hiding, it is about transparency, and the freedom to be yourself and show it through glowing healthy skin. That’s Ella Park’s commitment, to revolutionizing the Skincare industry through science, honesty and positivity.


	&#60;img width="938" height="1656" width_o="938" height_o="1656" data-src="https://freight.cargo.site/t/original/i/214e59080c330bc4a274b7b3c6f630e8af1b00f32532ce54748127ebe86b2f7f/Screenshot-2023-11-07-at-13.55.58.png" data-mid="196171653" border="0" data-scale="100" src="https://freight.cargo.site/w/938/i/214e59080c330bc4a274b7b3c6f630e8af1b00f32532ce54748127ebe86b2f7f/Screenshot-2023-11-07-at-13.55.58.png" /&#62;&#60;img width="1088" height="1568" width_o="1088" height_o="1568" data-src="https://freight.cargo.site/t/original/i/fe05a39c2da2d21b91b352b7998c0cf0af60c6309b09f06a5f32c72ea020424b/Screenshot-2023-11-07-at-13.57.23.png" data-mid="196171699" border="0"  src="https://freight.cargo.site/w/1000/i/fe05a39c2da2d21b91b352b7998c0cf0af60c6309b09f06a5f32c72ea020424b/Screenshot-2023-11-07-at-13.57.23.png" /&#62;&#60;img width="2560" height="1820" width_o="2560" height_o="1820" data-src="https://freight.cargo.site/t/original/i/3d14965bb4e30f596409712a12156b5090667bd39270d14a80e4e02e608e5351/TALL-BOX_ELLA-PARK-3-scaled.jpg" data-mid="161509818" border="0"  src="https://freight.cargo.site/w/1000/i/3d14965bb4e30f596409712a12156b5090667bd39270d14a80e4e02e608e5351/TALL-BOX_ELLA-PARK-3-scaled.jpg" /&#62;&#60;img width="1920" height="1196" width_o="1920" height_o="1196" data-src="https://freight.cargo.site/t/original/i/10e273df4f2fb564a87e1db14d590fdc4f273cde3d851324f41222dc4cb1431f/ac5eb1e7-74a3-40a5-956a-135f3738f310_rw_1920.gif" data-mid="100667671" border="0" alt="With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand. 	" data-caption="With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand. 	" src="//freight.cargo.site/w/900/q/75/i/10e273df4f2fb564a87e1db14d590fdc4f273cde3d851324f41222dc4cb1431f/ac5eb1e7-74a3-40a5-956a-135f3738f310_rw_1920.gif" style="width: 1023.68px; height: 637.666px; display: none;"&#62;

	&#60;img width="1882" height="1208" width_o="1882" height_o="1208" data-src="https://freight.cargo.site/t/original/i/f9aa8532aaabd518df98782ea57cb75c0d5bba4eb427277e165bb4ded1a595c9/Captura-de-Pantalla-2021-12-28-a-las-20.47.39.png" data-mid="161510526" border="0"  src="https://freight.cargo.site/w/1000/i/f9aa8532aaabd518df98782ea57cb75c0d5bba4eb427277e165bb4ded1a595c9/Captura-de-Pantalla-2021-12-28-a-las-20.47.39.png" /&#62;&#60;img width="1090" height="1574" width_o="1090" height_o="1574" data-src="https://freight.cargo.site/t/original/i/729857bf97c7004f2ba7d5fdb36d17724658a022b82baf71235a9ef0f7d8c43a/Screenshot-2023-11-07-at-13.57.15.png" data-mid="196171701" border="0"  src="https://freight.cargo.site/w/1000/i/729857bf97c7004f2ba7d5fdb36d17724658a022b82baf71235a9ef0f7d8c43a/Screenshot-2023-11-07-at-13.57.15.png" /&#62;
	Ella Park is a new Skincare brand with a Clean Science philosophy, a mindset seeking the perfect and inclusive union between science and healthy beauty, focusing on authenticity and a fresh-empowering vision against beauty standards. The brand, however, needed a powerful redesign in order to communicate through it’s packaging the unique value: Being a positive and honest brand based on innovation and deep research were mental and physical health are the main priority.


	The challenge in this project was to embody and merge the brand principles: Science’s systematic nature plus the beneficial impact the brand’s vision and results can achieve on our audience. The brand idea was inspired by the Labs where the product originated — immaculate white scenarios, shimmering lights, typographic symbols of chemical formulas — every aspect was key to illustrating the brand’s value.

Conveying the positive vision of Ella Park was paramount to balancing its scientific side. This was achieved by incorporating a soothing element such as Baker-Miller pink, a color pigment scientifically proven to evoke pleasing feelings in a positive and calming way. To enrich the pink’s soothing quality, it was decided to incorporate an iridescent effect drawn from the Laboratory’s lightning, thus exhibiting the wonderful essence of the brand.

Supported by customized lettering for the logotype, together, these elements elevate the brand to take a step aside from traditional beauty guidelines in the industry. All while inviting us to experience a new way to the skincare world: one where Science and Authenticity are the «Magic» we need. A skincare line for audacious women who aim to break free from social standards and shine a light on their true natural beauty. For those women looking for an honest brand that truly cares about their skin, and foremost, them.

	&#60;img width="2000" height="2424" width_o="2000" height_o="2424" data-src="https://freight.cargo.site/t/original/i/f1d5fb5d3d8c2b16a4ddf8f84198482287fa766cd6bf42934515424fccc43b19/SERUM_ELLA-PARK.jpg" data-mid="161510036" border="0"  src="https://freight.cargo.site/w/1000/i/f1d5fb5d3d8c2b16a4ddf8f84198482287fa766cd6bf42934515424fccc43b19/SERUM_ELLA-PARK.jpg" /&#62;&#60;img width="1992" height="1354" width_o="1992" height_o="1354" data-src="https://freight.cargo.site/t/original/i/a3f7b605b864d13f15b28a463c23c4b3154baf4403f611e816e1d384cf3bcaed/Screen-Shot-2022-12-09-at-14.33.53.png" data-mid="161510732" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/a3f7b605b864d13f15b28a463c23c4b3154baf4403f611e816e1d384cf3bcaed/Screen-Shot-2022-12-09-at-14.33.53.png" /&#62;


	&#60;img width="2449" height="1487" width_o="2449" height_o="1487" data-src="https://freight.cargo.site/t/original/i/346224a78c48171bbd6377fd22bc7e726925b8da754161c8952272993d185dd1/PACKAGING-BOX_ELLA-PARK.jpg" data-mid="161510138" border="0"  src="https://freight.cargo.site/w/1000/i/346224a78c48171bbd6377fd22bc7e726925b8da754161c8952272993d185dd1/PACKAGING-BOX_ELLA-PARK.jpg" /&#62;&#60;img width="2560" height="1920" width_o="2560" height_o="1920" data-src="https://freight.cargo.site/t/original/i/48964439e3bfba0cc02cb0cbc4f68f1d0e392562b782d8087e9326a333846974/SQUARE-BOX_ELLA-PARK-scaled-1.jpg" data-mid="161510488" border="0"  src="https://freight.cargo.site/w/1000/i/48964439e3bfba0cc02cb0cbc4f68f1d0e392562b782d8087e9326a333846974/SQUARE-BOX_ELLA-PARK-scaled-1.jpg" /&#62;

	
	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="2160" height="2336" width_o="2160" height_o="2336" data-src="https://freight.cargo.site/t/original/i/5f31a704a97ccb462351de7a18e56dcbee1cb3e596676892a08af245ea377df9/FRONT_ELLA-PARK.jpg" data-mid="161510492" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/5f31a704a97ccb462351de7a18e56dcbee1cb3e596676892a08af245ea377df9/FRONT_ELLA-PARK.jpg" /&#62;


︎Check some more︎
</description>
		
	</item>
		
		
	<item>
		<title>La Ptite France</title>
				
		<link>https://rominadeluise.com/La-Ptite-France</link>

		<pubDate>Sat, 29 Oct 2022 00:12:42 +0000</pubDate>

		<dc:creator>Romina De' Luise</dc:creator>

		<guid isPermaLink="true">https://rominadeluise.com/La-Ptite-France</guid>

		<description>
	
	
	Brand ········ La Ptite FranceType ········· Director &#38;amp; Designer at Infinito StudioPublished ···· 2019
Category ····· Identity / Packaging


	La P’tite France&#38;nbsp;®


	La P'tite France is a brand that has managed to transfer the culinary essence of French bakery and pastry to Lima. Starting as a little piece of France in the Surquillo neighborhood, the business has managed to gain popularity and loyal followers thanks to the unique flavor and detail of its preparation. Although each flavor and texture took us back to French cuisine, our challenge was to visually project that European essence, combined with the use of Peruvian ingredients, in order to obtain a complete experience for the consumer.


	&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/36ca10a40ec2f44b1eda5a1701cee09c59fe1869f6c89d925a2ec4e1099187d0/1600x900-04-OK.jpeg" data-mid="157308828" border="0"  src="https://freight.cargo.site/w/1000/i/36ca10a40ec2f44b1eda5a1701cee09c59fe1869f6c89d925a2ec4e1099187d0/1600x900-04-OK.jpeg" /&#62;


	&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/824f35aa5a9de2b265fbdd7def9ccc9c42496c17506f3ee5fa33e2e9336129c6/1600x900-02-OK.jpeg" data-mid="157308846" border="0"  src="https://freight.cargo.site/w/1000/i/824f35aa5a9de2b265fbdd7def9ccc9c42496c17506f3ee5fa33e2e9336129c6/1600x900-02-OK.jpeg" /&#62;&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/c2f39f41bc2b50d68c43f8f50e6b17f94365e9b8b53ad6b39015068375d14318/1600x900-03-OK.jpeg" data-mid="157308847" border="0"  src="https://freight.cargo.site/w/1000/i/c2f39f41bc2b50d68c43f8f50e6b17f94365e9b8b53ad6b39015068375d14318/1600x900-03-OK.jpeg" /&#62;&#60;img width="695" height="950" width_o="695" height_o="950" data-src="https://freight.cargo.site/t/original/i/dca4a3aa059897986c8bfcf8ddc6d2716370729728650f21b7b4e5ee4cdaebaa/695x950-02-OK.jpeg" data-mid="157308841" border="0"  src="https://freight.cargo.site/w/695/i/dca4a3aa059897986c8bfcf8ddc6d2716370729728650f21b7b4e5ee4cdaebaa/695x950-02-OK.jpeg" /&#62;


	France is full of history and a mixture of diferent art currents such as Art deco, Nouveau and Rococo...That’s why a visual analysis was made in order to understand and communicate the French spirit, using the aesthetics of european architecture, french art and traditions to build the new identity. The embassadors &#38;gt;
At a strategic level, we rescued two key elements to strengthen the brand: the management of French gastronomy and the inclusion of Peruvian ingredients in the recipes. The collision of both elements led us to talk about La P'tite France as the place where the art of baking and pastry is celebrated. To project that concept to the brand identity, we created a system of visual expression that goes back to the past, where three characters:&#38;nbsp;The rooster (symbolic representation of France) adds a touch of sophistication, with a bit of arrogance but charm; the vicuña (symbolic representation of Peru) gives a share of elegance; and finally&#38;nbsp; arepresentation of Marie Antoinette, gives a feminine personality with a mischievous touch. These little characters end up being the spokespersons for the brand to tell us a story of celebration in a unique and distinctive way, being the little creators of the delicacies at La P'tite France.


&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/b6a574045a7c8702d1719e4a1d6ac3c5147599b386cccf5359239fa6d1783e4c/800x533-03-OK.jpeg" data-mid="157308842" border="0"  src="https://freight.cargo.site/w/800/i/b6a574045a7c8702d1719e4a1d6ac3c5147599b386cccf5359239fa6d1783e4c/800x533-03-OK.jpeg" /&#62;
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/ad1331b5a536a2e41afd0518a9a89d48fe7f9e3b67fc6311be5d8d0e3374fd78/1600x900-05-OK.jpeg" data-mid="157308848" border="0"  src="https://freight.cargo.site/w/1000/i/ad1331b5a536a2e41afd0518a9a89d48fe7f9e3b67fc6311be5d8d0e3374fd78/1600x900-05-OK.jpeg" /&#62;
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/c2f39f41bc2b50d68c43f8f50e6b17f94365e9b8b53ad6b39015068375d14318/1600x900-03-OK.jpeg" data-mid="157308847" border="0"  src="https://freight.cargo.site/w/1000/i/c2f39f41bc2b50d68c43f8f50e6b17f94365e9b8b53ad6b39015068375d14318/1600x900-03-OK.jpeg" /&#62;


	&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/5e450f868deaf2e10c07423072bc09ee2ad26d2a2bf1567e286bc67924719439/800x533-05-ok.jpeg" data-mid="157308843" border="0"  src="https://freight.cargo.site/w/800/i/5e450f868deaf2e10c07423072bc09ee2ad26d2a2bf1567e286bc67924719439/800x533-05-ok.jpeg" /&#62;
	&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/7f8808f14926f0f3d25f17da89e1001183cd7f1fb7066eb70fe37adb99f0dabe/800x533-01-ok.jpeg" data-mid="157308838" border="0"  src="https://freight.cargo.site/w/800/i/7f8808f14926f0f3d25f17da89e1001183cd7f1fb7066eb70fe37adb99f0dabe/800x533-01-ok.jpeg" /&#62;

	&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/5c4ad47d38d938239a697c27b984bc87a16269433cc0d06b18982f5ff76b4209/1600x900-01-OK.jpeg" data-mid="157308845" border="0"  src="https://freight.cargo.site/w/1000/i/5c4ad47d38d938239a697c27b984bc87a16269433cc0d06b18982f5ff76b4209/1600x900-01-OK.jpeg" /&#62;

︎Check some more︎


</description>
		
	</item>
		
		
	<item>
		<title>XIERRA Machu Picchu Dices</title>
				
		<link>https://rominadeluise.com/XIERRA-Machu-Picchu-Dices</link>

		<pubDate>Mon, 01 Mar 2021 04:38:46 +0000</pubDate>

		<dc:creator>Romina De' Luise</dc:creator>

		<guid isPermaLink="true">https://rominadeluise.com/XIERRA-Machu-Picchu-Dices</guid>

		<description>
	
	Brand ········ XierraType ········· Freelance ProjectYear ········· 2017
Category ····· Identity/Packaging


	XIERRA Machu Picchu Dices®
	XIERRA is an independent Peruvian brand dedicated to the artisanal manufacture of dices carved with Cuzco's natural resources by indigenous artisans from the area. 
The brand's need was to connect with its target, mostly foreign, and reflect its origin and the quality of the beautifully crafted products through its packaging. The iconic shape of the dice was used as the protagonist for the packaging, reflecting the product on the box as itself.


&#60;img width="1423" height="835" width_o="1423" height_o="835" data-src="https://freight.cargo.site/t/original/i/e01b1eb567b96cfdce6b4782e0f261979628874cdec967d905b7f673904729dc/795fc1a2-9303-477d-ac88-956aa01db40f_rw_1920.jpg" data-mid="100512193" border="0"  src="https://freight.cargo.site/w/1000/i/e01b1eb567b96cfdce6b4782e0f261979628874cdec967d905b7f673904729dc/795fc1a2-9303-477d-ac88-956aa01db40f_rw_1920.jpg" /&#62;

	&#60;img width="1920" height="1128" width_o="1920" height_o="1128" data-src="https://freight.cargo.site/t/original/i/e28cc5011c1a2fcf9971e8c1b77b02073b6cd31de48a08f4098591c82c87eefd/bfc27cd8-1d60-45e7-be03-adeaa5ea9ab8_rw_1920.png" data-mid="100512190" border="0"  src="https://freight.cargo.site/w/1000/i/e28cc5011c1a2fcf9971e8c1b77b02073b6cd31de48a08f4098591c82c87eefd/bfc27cd8-1d60-45e7-be03-adeaa5ea9ab8_rw_1920.png" /&#62;

	
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/614d1a8789a8dbe120f521d22849f9af16158b546d6d60dc16c2fbdd6558707f/108e8214-f383-41b8-87eb-44f3f191ab91_rw_1920.jpg" data-mid="100512189" border="0"  src="https://freight.cargo.site/w/1000/i/614d1a8789a8dbe120f521d22849f9af16158b546d6d60dc16c2fbdd6558707f/108e8214-f383-41b8-87eb-44f3f191ab91_rw_1920.jpg" /&#62;

	With a unique lettering designed exclusively for the brand crafted from the rough and geometric shapes of the classic Machu Picchu rocks as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the origin of the product.

The brand also appropriated the iconic green color of the dice material to align the concept of the natural, thus generating an elegant and attractive color palette.


	&#60;img width="1920" height="1196" width_o="1920" height_o="1196" data-src="https://freight.cargo.site/t/original/i/10e273df4f2fb564a87e1db14d590fdc4f273cde3d851324f41222dc4cb1431f/ac5eb1e7-74a3-40a5-956a-135f3738f310_rw_1920.gif" data-mid="100512192" border="0" alt="With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand. 	" data-caption="With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand. 	" src="https://freight.cargo.site/w/1000/i/10e273df4f2fb564a87e1db14d590fdc4f273cde3d851324f41222dc4cb1431f/ac5eb1e7-74a3-40a5-956a-135f3738f310_rw_1920.gif" /&#62;

&#60;img width="1920" height="1077" width_o="1920" height_o="1077" data-src="https://freight.cargo.site/t/original/i/8191929defc40ac23e7508a5651c68402526fd9dc87635e5c7b684caaf7f2eab/fb5b81d2-ec51-44d5-8e99-cf733cde8d53_rw_1920.png" data-mid="100512188" border="0"  src="https://freight.cargo.site/w/1000/i/8191929defc40ac23e7508a5651c68402526fd9dc87635e5c7b684caaf7f2eab/fb5b81d2-ec51-44d5-8e99-cf733cde8d53_rw_1920.png" /&#62;

︎Check some more︎
</description>
		
	</item>
		
		
	<item>
		<title>PICARAS</title>
				
		<link>https://rominadeluise.com/PICARAS</link>

		<pubDate>Sat, 29 Oct 2022 00:53:57 +0000</pubDate>

		<dc:creator>Romina De' Luise</dc:creator>

		<guid isPermaLink="true">https://rominadeluise.com/PICARAS</guid>

		<description>
	
	Project ······ PícarasType ········· Director &#38;amp; Designer at Infinito︎Year ········· 2019 
Category ····· Identity &#38;amp; Packaging


	Pícaras®
	With 40 years in the market, Pícaras has become one of the most beloved brands in Peru; being remembered by children and adults, thanks to its iconic ring shape and chocolate coating. To adapt to the new generations, we renewed its strategic platform, visual identity and all the packaging of its line.


	&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/43b55859e32c699ef3f147c05248769436b8b6d3ee4e0fd57c295b3ded2b46ec/8-1600x900-ok.jpeg" data-mid="157309355" border="0"  src="https://freight.cargo.site/w/1000/i/43b55859e32c699ef3f147c05248769436b8b6d3ee4e0fd57c295b3ded2b46ec/8-1600x900-ok.jpeg" /&#62;&#60;img width="1920" height="1196" width_o="1920" height_o="1196" data-src="https://freight.cargo.site/t/original/i/10e273df4f2fb564a87e1db14d590fdc4f273cde3d851324f41222dc4cb1431f/ac5eb1e7-74a3-40a5-956a-135f3738f310_rw_1920.gif" data-mid="100667671" border="0" alt="With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand. 	" data-caption="With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand. 	" src="//freight.cargo.site/w/900/q/75/i/10e273df4f2fb564a87e1db14d590fdc4f273cde3d851324f41222dc4cb1431f/ac5eb1e7-74a3-40a5-956a-135f3738f310_rw_1920.gif" style="width: 1007.39px; height: 627.518px; display: none;"&#62;

	&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/e1691d57dc7de4b536e066a846bb79f60d9fa0253812895c6751e7fc0a89ca58/11-800x533-ok.jpeg" data-mid="157309358" border="0"  src="https://freight.cargo.site/w/800/i/e1691d57dc7de4b536e066a846bb79f60d9fa0253812895c6751e7fc0a89ca58/11-800x533-ok.jpeg" /&#62;
	&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/9bc94339896b53fea21af2e0329f847f5a832d86754ebb6d3314db1acc881651/5-800x533-ok.jpeg" data-mid="157309390" border="0"  src="https://freight.cargo.site/w/800/i/9bc94339896b53fea21af2e0329f847f5a832d86754ebb6d3314db1acc881651/5-800x533-ok.jpeg" /&#62;


	&#60;img width="695" height="950" width_o="695" height_o="950" data-src="https://freight.cargo.site/t/original/i/bcef6570580f54f491f262ddbefb2938bc966580a0c8ead226ea33f177507f9c/9-695x950-ok.jpeg" data-mid="157309356" border="0"  src="https://freight.cargo.site/w/695/i/bcef6570580f54f491f262ddbefb2938bc966580a0c8ead226ea33f177507f9c/9-695x950-ok.jpeg" /&#62;
	The objective of the project was to transfer the love for the product to its identity, rescuing three essential elements that made it a lovemark: its shape, flavor and forcefulness. From the hand of a group of young people; the ideal target of the product, we ask you to draw the packaging of Pícaras according to your memory. After an analysis of the results, we rescued a set of key elements that shared the same pattern: the cookie in all its shape and the characteristic red color of the brand.

In this way, we obtained a final proposal that enhances simplicity and transfers the essence of the brand towards identity, always focusing on the main element: the cookie, this being the one that takes center stage to become the logo as such.


&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/55554404e4b3d7bedc6f39817f22e148ef55c1400b75d9f6c9af65fcbbf7e7f8/7-1600x900-ok.jpeg" data-mid="157309426" border="0"  src="https://freight.cargo.site/w/1000/i/55554404e4b3d7bedc6f39817f22e148ef55c1400b75d9f6c9af65fcbbf7e7f8/7-1600x900-ok.jpeg" /&#62;
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/31c1fd810fe695473a26f17356931f41c4c2eed3ebb62c41db7d4c6e3a37cf82/12-1600x900-ok.jpeg" data-mid="157309359" border="0"  src="https://freight.cargo.site/w/1000/i/31c1fd810fe695473a26f17356931f41c4c2eed3ebb62c41db7d4c6e3a37cf82/12-1600x900-ok.jpeg" /&#62;
&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/aac5ba3e28c5f65d34c7d74f2d58aebcb57032dc3cff5bc232d380828b86df26/10-800x533-ok.jpeg" data-mid="157309357" border="0"  src="https://freight.cargo.site/w/800/i/aac5ba3e28c5f65d34c7d74f2d58aebcb57032dc3cff5bc232d380828b86df26/10-800x533-ok.jpeg" /&#62;

&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/3dd83ff0c615fb8ca78577a851f3d53f6a1c3dad8e444b12a098342822775e0c/2-1600x900-ok.jpeg" data-mid="157309425" border="0"  src="https://freight.cargo.site/w/1000/i/3dd83ff0c615fb8ca78577a851f3d53f6a1c3dad8e444b12a098342822775e0c/2-1600x900-ok.jpeg" /&#62;

	&#60;img width="695" height="950" width_o="695" height_o="950" data-src="https://freight.cargo.site/t/original/i/6881fd16458a71743d6817c7e8a929a38189d7231275d287424a0fafd6b82d70/6-695x950-ok.jpeg" data-mid="157309391" border="0" data-scale="92" src="https://freight.cargo.site/w/695/i/6881fd16458a71743d6817c7e8a929a38189d7231275d287424a0fafd6b82d70/6-695x950-ok.jpeg" /&#62;
	&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/3e64e6ed88f2f9c69dac2f2f4baa4e0558ae5c5a109cbe9092f1f72b35d68fb8/1-1600x900-ok.jpeg" data-mid="157309388" border="0"  src="https://freight.cargo.site/w/1000/i/3e64e6ed88f2f9c69dac2f2f4baa4e0558ae5c5a109cbe9092f1f72b35d68fb8/1-1600x900-ok.jpeg" /&#62;&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/dc9df2f5341d99b88759fa325c87d3aba2ba8e01d32679153d6a6eb1a3bec528/4-800x533-ok.jpeg" data-mid="157309389" border="0"  src="https://freight.cargo.site/w/800/i/dc9df2f5341d99b88759fa325c87d3aba2ba8e01d32679153d6a6eb1a3bec528/4-800x533-ok.jpeg" /&#62;


	&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/0b8efab127d6385fdc8bc3e1f7c8cd6dd8c23ed82f608c70c6109e06e1495b31/3-1600x900-ok.jpeg" data-mid="157309354" border="0"  src="https://freight.cargo.site/w/1000/i/0b8efab127d6385fdc8bc3e1f7c8cd6dd8c23ed82f608c70c6109e06e1495b31/3-1600x900-ok.jpeg" /&#62;

︎Check some more︎
</description>
		
	</item>
		
		
	<item>
		<title>Fruna</title>
				
		<link>https://rominadeluise.com/Fruna</link>

		<pubDate>Tue, 09 Mar 2021 02:23:42 +0000</pubDate>

		<dc:creator>Romina De' Luise</dc:creator>

		<guid isPermaLink="true">https://rominadeluise.com/Fruna</guid>

		<description>
	
	
	Brand ········ FrunaType ········· Designer at Brandlab™︎Published ···· 2017Category ····· Identity &#38;amp; Packaging


	Fruna®

Fruna is the oldest and most beloved delicacy of Peru. It was popularized to such a level that it marked an entire generation, even the name of the brand became the generic name of the category of chewable candies.&#38;nbsp;


	&#60;img width="1400" height="934" width_o="1400" height_o="934" data-src="https://freight.cargo.site/t/original/i/c65f166084faae6ae91fe041ba43331d32f7a43641b4f82838ed09caa76d3c27/fruna-4.jpg" data-mid="101317435" border="0"  src="https://freight.cargo.site/w/1000/i/c65f166084faae6ae91fe041ba43331d32f7a43641b4f82838ed09caa76d3c27/fruna-4.jpg" /&#62;


&#60;img width="678" height="934" width_o="678" height_o="934" data-src="https://freight.cargo.site/t/original/i/20ead5627b1d4fc7f330dff3b27c96cdb11438c4f3dc38269fb964cce9b5a039/fruna-2.png" data-mid="101318160" border="0"  src="https://freight.cargo.site/w/678/i/20ead5627b1d4fc7f330dff3b27c96cdb11438c4f3dc38269fb964cce9b5a039/fruna-2.png" /&#62;


	We create an identity rescuing the iconic colors and elements of the brand, we work the illustrations of the fruit modeling plastiline to give it a more modern, sweet and fun brand personality.Frunacatoinga is the renowed tagline of the brand and it means rebound, it is jumping, it is nostalgia. All this was the inspiration for the great (and dangerous) challenge of redesigning a brand as beloved as Fruna.


	&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/a9a4365ed0d2d207d2434de3471af18f700be7a4ce0ca9861c22270aef5fb763/fruna-1.gif" data-mid="101318144" border="0"  src="https://freight.cargo.site/w/1000/i/a9a4365ed0d2d207d2434de3471af18f700be7a4ce0ca9861c22270aef5fb763/fruna-1.gif" /&#62;
&#60;img width="1400" height="934" width_o="1400" height_o="934" data-src="https://freight.cargo.site/t/original/i/badca1d8d61c885b5d331a5bf0cbaacad84989367f004ce971ee7c31ff5f760d/fruna-5.jpg" data-mid="101318142" border="0"  src="https://freight.cargo.site/w/1000/i/badca1d8d61c885b5d331a5bf0cbaacad84989367f004ce971ee7c31ff5f760d/fruna-5.jpg" /&#62;


	&#60;img width="1400" height="934" width_o="1400" height_o="934" data-src="https://freight.cargo.site/t/original/i/4064089ed87f9c1e463d95ca5a5797d57a64ec8b927ba265f0cc6690be0f7363/fruna-8.jpg" data-mid="101318138" border="0"  src="https://freight.cargo.site/w/1000/i/4064089ed87f9c1e463d95ca5a5797d57a64ec8b927ba265f0cc6690be0f7363/fruna-8.jpg" /&#62;
	&#60;img width="1400" height="934" width_o="1400" height_o="934" data-src="https://freight.cargo.site/t/original/i/adf0cfddbbece0bb4cd25b5c3daf7f792f9989fb3057bcb2c49f101c9bef90c9/fruna-9.jpg" data-mid="101318137" border="0"  src="https://freight.cargo.site/w/1000/i/adf0cfddbbece0bb4cd25b5c3daf7f792f9989fb3057bcb2c49f101c9bef90c9/fruna-9.jpg" /&#62;

	&#60;img width="1400" height="672" width_o="1400" height_o="672" data-src="https://freight.cargo.site/t/original/i/2dcb920c5782e825a4c5abd1d6285a11a926e7d97de4412f2ee4093b1baeb3df/fruna-11.gif" data-mid="101318134" border="0"  src="https://freight.cargo.site/w/1000/i/2dcb920c5782e825a4c5abd1d6285a11a926e7d97de4412f2ee4093b1baeb3df/fruna-11.gif" /&#62;&#60;img width="1400" height="934" width_o="1400" height_o="934" data-src="https://freight.cargo.site/t/original/i/2b889efc1c0403e95e9fb1b8e7e4bbf1eed17f46c59d9dd21cac634d0282bbb7/fruna-12.png" data-mid="101318133" border="0"  src="https://freight.cargo.site/w/1000/i/2b889efc1c0403e95e9fb1b8e7e4bbf1eed17f46c59d9dd21cac634d0282bbb7/fruna-12.png" /&#62;


	We rescue what made the brand shine. We create an identity by returning to the colors and iconic elements of the brand, we work the illustrations of the fruit modeling plasticine and thus give it a more modern, sweet and fun look. We design our own typeface to name and order the different flavors and varieties that the brand has.

	&#60;img width="1344" height="674" width_o="1344" height_o="674" data-src="https://freight.cargo.site/t/original/i/4b7dcf117172f395cb129bdf5d5e82e8d4b14a0cc09015707f2656ccf9cfbd41/Captura-de-Pantalla-2021-03-08-a-las-22.19.25.png" data-mid="101319256" border="0"  src="https://freight.cargo.site/w/1000/i/4b7dcf117172f395cb129bdf5d5e82e8d4b14a0cc09015707f2656ccf9cfbd41/Captura-de-Pantalla-2021-03-08-a-las-22.19.25.png" /&#62;
︎Check some more︎


</description>
		
	</item>
		
		
	<item>
		<title>Blue dots</title>
				
		<link>https://rominadeluise.com/Blue-dots</link>

		<pubDate>Mon, 01 Mar 2021 04:38:47 +0000</pubDate>

		<dc:creator>Romina De' Luise</dc:creator>

		<guid isPermaLink="true">https://rominadeluise.com/Blue-dots</guid>

		<description>
	
	Brand ········ Blue dotsType ········· Director &#38;amp; designer at Infinito︎Year ········· 2019Category ····· Identity/PackagingAwards ······· GOLD LAD AWARD︎ 2020


	Blue dots®
	Agrokasa, a leading Peruvian agro-industrial company in the world, had the objective of developing a brand specialized in blueberries. The brand not only had to differentiate itself visually, it needed an original personality that allows it to convey status and thus express the quality of the product. The design goal was to evoke freshness, practicality and naturalness.


	&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/ec23b809c3cd7f17bc9550627c4527f1c58645ec28ad2cd9031e94af1e28e4ce/423fb396-1ea7-44f2-b916-35d7820b575b_rw_1200.jpg" data-mid="101223596" border="0"  src="https://freight.cargo.site/w/1000/i/ec23b809c3cd7f17bc9550627c4527f1c58645ec28ad2cd9031e94af1e28e4ce/423fb396-1ea7-44f2-b916-35d7820b575b_rw_1200.jpg" /&#62;


	&#60;img width="2002" height="3129" width_o="2002" height_o="3129" data-src="https://freight.cargo.site/t/original/i/7a4d78537183946c2ae48e32078b73dc9cdb212ca7992fbf9fd5a6228c740db4/IMG_2156.jpg" data-mid="101223609" border="0"  src="https://freight.cargo.site/w/1000/i/7a4d78537183946c2ae48e32078b73dc9cdb212ca7992fbf9fd5a6228c740db4/IMG_2156.jpg" /&#62;
	From the meticulous process of selection and environmental responsibility of the company, the brand idea is inspired by the unequaled and best selection of any fruit: ‘natural selection’. The logo and lettering were accompanied by this blue bird from the field growing area,  selecting the best berries for the consumer, turning into the main protagonist of the brand story.
A color palette was also selected to emphasize the brand's product and to stand out from the competition using this color blocking and a minimalist illustration, instead of the common blueberry photography on the packaging.
&#60;img width="3208" height="2601" width_o="3208" height_o="2601" data-src="https://freight.cargo.site/t/original/i/074f513bf39805990de6a224e00308024b75186461b8d2fc7b78cab6329cf84d/fe5c1297-97bb-49f3-ae36-e740fd834335_rw_1920-02.jpg" data-mid="101223601" border="0"  src="https://freight.cargo.site/w/1000/i/074f513bf39805990de6a224e00308024b75186461b8d2fc7b78cab6329cf84d/fe5c1297-97bb-49f3-ae36-e740fd834335_rw_1920-02.jpg" /&#62;


	&#60;img width="1440" height="667" width_o="1440" height_o="667" data-src="https://freight.cargo.site/t/original/i/63e4883fd0b00040918d3c9cd93b464b611ab878d5619c34b34f78f342c5b439/fe5c1297-97bb-49f3-ae36-e740fd834335_rw_1920.jpg" data-mid="101223600" border="0"  src="https://freight.cargo.site/w/1000/i/63e4883fd0b00040918d3c9cd93b464b611ab878d5619c34b34f78f342c5b439/fe5c1297-97bb-49f3-ae36-e740fd834335_rw_1920.jpg" /&#62;

	&#60;img width="988" height="659" width_o="988" height_o="659" data-src="https://freight.cargo.site/t/original/i/f23497996ee94a37ae36fd9af089f9282f1eee1598cb5b36fc649288b9d139b5/blues-dots-javas.jpg" data-mid="101223597" border="0"  src="https://freight.cargo.site/w/988/i/f23497996ee94a37ae36fd9af089f9282f1eee1598cb5b36fc649288b9d139b5/blues-dots-javas.jpg" /&#62;
	&#60;img width="3044" height="2152" width_o="3044" height_o="2152" data-src="https://freight.cargo.site/t/original/i/f3992cb5bce7876897908ef778013fa74a0a512b6d3a1437d18e7eae967b3da4/DOS-CAJAS.jpg" data-mid="101223599" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/f3992cb5bce7876897908ef778013fa74a0a512b6d3a1437d18e7eae967b3da4/DOS-CAJAS.jpg" /&#62;

	&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/c36cde5a62198a4b571bd61d6396ecfb480dbf03d19492946affb1ad912b240b/BERRIES.jpg" data-mid="101223595" border="0"  src="https://freight.cargo.site/w/1000/i/c36cde5a62198a4b571bd61d6396ecfb480dbf03d19492946affb1ad912b240b/BERRIES.jpg" /&#62;
	&#60;img width="3577" height="2553" width_o="3577" height_o="2553" data-src="https://freight.cargo.site/t/original/i/58ba8897e6d803ed25e3d629fd6d21e1a37fe8ae1bde1f0e61e69d418710eca2/fe5c1297-97bb-49f3-ae36-e740fd834335_rw_1920-01.jpg" data-mid="101223602" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/58ba8897e6d803ed25e3d629fd6d21e1a37fe8ae1bde1f0e61e69d418710eca2/fe5c1297-97bb-49f3-ae36-e740fd834335_rw_1920-01.jpg" /&#62;

	&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/8ba8b406b2a8c43c219e1d95669769e112a72d000c00c93c24a9ca8c4e795c58/db53bef2-a16c-4a66-9ec9-9b099fea5bd4_rw_1200.jpg" data-mid="101223604" border="0"  src="https://freight.cargo.site/w/800/i/8ba8b406b2a8c43c219e1d95669769e112a72d000c00c93c24a9ca8c4e795c58/db53bef2-a16c-4a66-9ec9-9b099fea5bd4_rw_1200.jpg" /&#62;
︎Check some more︎


</description>
		
	</item>
		
		
	<item>
		<title>Fin &#38; Go</title>
				
		<link>https://rominadeluise.com/Fin-Go</link>

		<pubDate>Mon, 08 Mar 2021 07:27:14 +0000</pubDate>

		<dc:creator>Romina De' Luise</dc:creator>

		<guid isPermaLink="true">https://rominadeluise.com/Fin-Go</guid>

		<description>
	
	Project ······ Fin &#38;amp; Go Type ········· Designer at Brandlab™︎Year ········· 2017&#38;nbsp;
Category ····· Poster


	Fin &#38;amp; Go
	While working on Brandlab we decided to create a new year's greeting in our own way using design as the main tool.'Fin &#38;amp; Go' is the statement about our different perspectives on the end of a year and the beginning of the next one.


	&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/1dc3a39b7a6d7eb94afaa8e2953738e2102a82c245bb665b7c99dfb913a7a90b/fin-go-1.jpg" data-mid="101225772" border="0"  src="https://freight.cargo.site/w/1000/i/1dc3a39b7a6d7eb94afaa8e2953738e2102a82c245bb665b7c99dfb913a7a90b/fin-go-1.jpg" /&#62;&#60;img width="1920" height="1196" width_o="1920" height_o="1196" data-src="https://freight.cargo.site/t/original/i/10e273df4f2fb564a87e1db14d590fdc4f273cde3d851324f41222dc4cb1431f/ac5eb1e7-74a3-40a5-956a-135f3738f310_rw_1920.gif" data-mid="100667671" border="0" alt="With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand. 	" data-caption="With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand. 	" src="//freight.cargo.site/w/900/q/75/i/10e273df4f2fb564a87e1db14d590fdc4f273cde3d851324f41222dc4cb1431f/ac5eb1e7-74a3-40a5-956a-135f3738f310_rw_1920.gif" style="width: 803.918px; height: 500.774px; display: none;"&#62;

	&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/26e0ad3634d9722e6f3e445b814a1bf2a3df801044b332c71a8044fbbaa427cf/fin-go-15.jpg" data-mid="101225767" border="0"  src="https://freight.cargo.site/w/1000/i/26e0ad3634d9722e6f3e445b814a1bf2a3df801044b332c71a8044fbbaa427cf/fin-go-15.jpg" /&#62;
	&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/e330fc9a65da342bf3a4818d9e57743f95a205d7f30ff407cfa8b28459196762/fin-go-5.jpg" data-mid="101225770" border="0"  src="https://freight.cargo.site/w/1000/i/e330fc9a65da342bf3a4818d9e57743f95a205d7f30ff407cfa8b28459196762/fin-go-5.jpg" /&#62;


&#60;img width="663" height="933" width_o="663" height_o="933" data-src="https://freight.cargo.site/t/original/i/37bd21a6762cd4db0fda1d193a53f585170840815d32c7816830c290bd95f1bb/fin-go-4.jpg" data-mid="101225766" border="0"  src="https://freight.cargo.site/w/663/i/37bd21a6762cd4db0fda1d193a53f585170840815d32c7816830c290bd95f1bb/fin-go-4.jpg" /&#62;

	Each designer had to create three posters showing their perspective in a unique and personal way. This project was not about the studio as a brand, but the people involved in it every single day. The following poster were my perspective in three different ways.My view about the end of the year was not about ending but starting something new. Based on that insidght I designed three posters.


The first one I designed was inspired in the final scene of the classic computer solitary game, where it creates a beautiful visual caos showing all the cards used, meaning that we should be looking back at our effort, our fails, our accions and celebrate them all, learn and let them in the past so we can begin a new game.
The second one was another way of celebrating every hour passed in the year but keep counting and celebrating also the new ones.
The third one was about this last insight “keep going”. It was a more personal poster as it was inspired in german and japanese culture, being one of my most valuable inspirations for design at that moment. So it was a movitation to keep exploring in design.


	&#60;img width="1400" height="934" width_o="1400" height_o="934" data-src="https://freight.cargo.site/t/original/i/1959f41d3f051f2ba863326ec7f9037087aa08e94506d180928de95414f822e3/fin-go-2.jpg" data-mid="101225771" border="0"  src="https://freight.cargo.site/w/1000/i/1959f41d3f051f2ba863326ec7f9037087aa08e94506d180928de95414f822e3/fin-go-2.jpg" /&#62;

	&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/0a72fea960a3079b3d29e08e8b00167077797936f68174b4fe006baf07ec6816/fin-go-8.jpg" data-mid="101225769" border="0"  src="https://freight.cargo.site/w/1000/i/0a72fea960a3079b3d29e08e8b00167077797936f68174b4fe006baf07ec6816/fin-go-8.jpg" /&#62;
	&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/26e0ad3634d9722e6f3e445b814a1bf2a3df801044b332c71a8044fbbaa427cf/fin-go-15.jpg" data-mid="101225767" border="0"  src="https://freight.cargo.site/w/1000/i/26e0ad3634d9722e6f3e445b814a1bf2a3df801044b332c71a8044fbbaa427cf/fin-go-15.jpg" /&#62;


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</description>
		
	</item>
		
		
	<item>
		<title>Miniz</title>
				
		<link>https://rominadeluise.com/Miniz</link>

		<pubDate>Wed, 29 Sep 2021 18:20:57 +0000</pubDate>

		<dc:creator>Romina De' Luise</dc:creator>

		<guid isPermaLink="true">https://rominadeluise.com/Miniz</guid>

		<description>
	
	
	Brand ········ MinizType ········· Freelance projectPublished ···· 2015
Category ····· Identity / Packaging


	Miniz&#38;nbsp;®

Miniz is a fashion clothing brand for children. The differential value of the brand was in the quality and comfort of the garments, for this reason a strategy was created where the brand would communicate the fun of dressing well.


	&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cfd74cda933393753479f9a913f9b9ab6ada20698f80005f92bd8bb72dc972c1/Women-with-Paper-Bags-Mockup.jpg" data-mid="120256958" border="0"  src="https://freight.cargo.site/w/1000/i/cfd74cda933393753479f9a913f9b9ab6ada20698f80005f92bd8bb72dc972c1/Women-with-Paper-Bags-Mockup.jpg" /&#62;


	&#60;img width="600" height="383" width_o="600" height_o="383" data-src="https://freight.cargo.site/t/original/i/76b45203247fcb4fec36df988dc0c29e9a4e9bbc09200e0a607b10d99d0f8bd1/ezgif-7-2455fd82e299.gif" data-mid="120257862" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/76b45203247fcb4fec36df988dc0c29e9a4e9bbc09200e0a607b10d99d0f8bd1/ezgif-7-2455fd82e299.gif" /&#62;
&#60;img width="2800" height="4200" width_o="2800" height_o="4200" data-src="https://freight.cargo.site/t/original/i/4671b506ca51067ccb15c307bd45e089bc12f552820a33703aa58eb5a89f0518/Hanging-T-Shirt-Mockup.jpg" data-mid="120256960" border="0"  src="https://freight.cargo.site/w/1000/i/4671b506ca51067ccb15c307bd45e089bc12f552820a33703aa58eb5a89f0518/Hanging-T-Shirt-Mockup.jpg" /&#62;

	The main idea was to use the brand name as a synonym for fun for children by communicating all the emotions that children can have when it comes to playing and having fun.A minimalist lettering was created to make the simplicity of the garments tangible, taking advantage of the center of the lettering to create the face of a thousand emotions, thus transmitting the differential value. With this graphic element, the lettering comes to life and Miniz's face can be perceived and remembered even if the complete image of the face is not present.


	&#60;img width="3800" height="2500" width_o="3800" height_o="2500" data-src="https://freight.cargo.site/t/original/i/fb5fb1e0e9e4afa89d1d9ef6cdd0127b5661751f3956456cbf67e9b8c3f22e92/Store-Front-Wall-Mockup.jpg" data-mid="120256963" border="0"  src="https://freight.cargo.site/w/1000/i/fb5fb1e0e9e4afa89d1d9ef6cdd0127b5661751f3956456cbf67e9b8c3f22e92/Store-Front-Wall-Mockup.jpg" /&#62;
&#60;img width="4020" height="2079" width_o="4020" height_o="2079" data-src="https://freight.cargo.site/t/original/i/1adc87a752ddf09202b33993c74bcff1daf42ec6cdd86a50038a67c6257f8bf2/pexels-cottonbro-4713555-copy.jpg" data-mid="120256962" border="0"  src="https://freight.cargo.site/w/1000/i/1adc87a752ddf09202b33993c74bcff1daf42ec6cdd86a50038a67c6257f8bf2/pexels-cottonbro-4713555-copy.jpg" /&#62;&#60;img width="5000" height="3500" width_o="5000" height_o="3500" data-src="https://freight.cargo.site/t/original/i/e17e99b0cdce1de3fe314255788ebd3dbfdaad7b03033067bb035da3294ad3be/Label-Tag-PSD-MockUp.jpg" data-mid="120256964" border="0"  src="https://freight.cargo.site/w/1000/i/e17e99b0cdce1de3fe314255788ebd3dbfdaad7b03033067bb035da3294ad3be/Label-Tag-PSD-MockUp.jpg" /&#62;


	&#60;img width="1140" height="760" width_o="1140" height_o="760" data-src="https://freight.cargo.site/t/original/i/99877c553c8ee2cad5acfb7b6f30bd4abf7becb7025cada2ab1ccef1a0cb8bb6/miniz_.jpg" data-mid="120256965" border="0"  src="https://freight.cargo.site/w/1000/i/99877c553c8ee2cad5acfb7b6f30bd4abf7becb7025cada2ab1ccef1a0cb8bb6/miniz_.jpg" /&#62;
	&#60;img width="5000" height="3500" width_o="5000" height_o="3500" data-src="https://freight.cargo.site/t/original/i/e17e99b0cdce1de3fe314255788ebd3dbfdaad7b03033067bb035da3294ad3be/Label-Tag-PSD-MockUp.jpg" data-mid="120256964" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/e17e99b0cdce1de3fe314255788ebd3dbfdaad7b03033067bb035da3294ad3be/Label-Tag-PSD-MockUp.jpg" /&#62;

	&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e669e0940081d50b269fdbd333a362a583ff14957764a513a4c09076707433fa/store-.jpg" data-mid="120257148" border="0"  src="https://freight.cargo.site/w/1000/i/e669e0940081d50b269fdbd333a362a583ff14957764a513a4c09076707433fa/store-.jpg" /&#62;

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