Brand ········ Ábaco Cooperative
Type ········· Designer at Brandlab™︎
Published ···· 2018

Category ····· Identity


Ábaco Cooperativa®

Abaco’s roots stretch back to the Japanese immigration to Peru in 1899. The Company strengthened an old Japanese tradition called ‘Tanamoshi’ by giving it a new financial concept of savings and credit cooperative.

The brand was inspired by the symbol of exponentiation, communicating in that way the main purpouse of Ábaco with its clients.








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2021 — Lima, Perú