Brand ········ Ábaco Cooperative
Type ········· Designer at Brandlab™︎
Published ···· 2018
Category ····· Identity
Type ········· Designer at Brandlab™︎
Published ···· 2018
Category ····· Identity
Ábaco Cooperativa®
Abaco’s roots stretch back to the Japanese immigration to Peru in 1899. The Company strengthened an old Japanese tradition called ‘Tanamoshi’ by giving it a new financial concept of savings and credit cooperative.
The brand was inspired by the symbol of exponentiation, communicating in that way the main purpouse of Ábaco with its clients.
The brand was inspired by the symbol of exponentiation, communicating in that way the main purpouse of Ábaco with its clients.
![](https://freight.cargo.site/t/original/i/55fd8b686ca04a5691ba29c284b9eddf055b063a31e07978dd6271167738bbaa/e798855c-a8a6-4fad-8c0a-acc6157e2a8d_rw_1920.jpg)
![](https://freight.cargo.site/t/original/i/9435cb0d53320264dfc49a331e983f2b2e6c8054e158717d61965b40bdb3398f/1ab31a89-e59e-41e5-ac3c-0581c885ed90_rw_1920.jpg)
![Eager to make the firm more attractive, the brand was organized and revitalized. Now, Abaco embraces its most valuable active: those clients who share their memorable, fresh and personal growth histories.](https://freight.cargo.site/t/original/i/adbd795ad12279a07056328ad5caa2b58fb3f13861ed25294d9a03ddbe480ec3/9cced9d1-f45b-49a9-8d98-849cac41c504_rw_1920.jpg)
![](https://freight.cargo.site/t/original/i/3ab5e7a9afbb94d1770e7c4223589e468e2380a4d2847bfd1f8003bea5e38686/IMG_6709.jpg)
![](https://freight.cargo.site/t/original/i/e2192ff9c6b7505ce2edb0e59fc2e045af848cc8cb437c31bb7a5f11b779ae1b/IMG_6723.jpg)
![](https://freight.cargo.site/t/original/i/577e473862575ac2a8314de5cfcbb9afd8c833374f682175a0ba96c054b1dba3/IMG_6788.jpg)
![](https://freight.cargo.site/t/original/i/a242a847fc0e5ecac1cad486bc7f6e3e4d1122bb1e3b689d73d7b1a8c40f62ff/ff64e7a0-2ffa-44ef-bb91-1a1f9da087b9_rw_1920.jpg)
![](https://freight.cargo.site/t/original/i/12b490d9df1397e57090c7f5aad8c8c08833884eefbd1b45e2fc3a8696e19f31/21f1bb2f-ef0c-4646-a0ff-3c173bbccb2c_rw_1920.jpg)
![](https://freight.cargo.site/t/original/i/bb11e6a2d75f7a11d9c1336fabb833831b207c1898e81b2aece9247acd1aa0e5/bae47631-5ec1-48a2-ae1d-8bc55056a464_rw_1920.jpg)
![](https://freight.cargo.site/t/original/i/45b8438d9763d19b773b5985568fb1498c0fcb9c97fb1aa0357be6c021b14748/b602402b-a2a3-46c6-9fb8-10d415adeacf_rw_1920.jpg)
![](https://freight.cargo.site/t/original/i/53295d3707a5ca8124d70401bc50aa9a06130556046414228be70ba8028e4884/5c88eeee-1b12-4fe8-b408-ecf1d3bbc6f5_rw_1920.jpg)
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