Project ······ Etical
Type ········· Branding & Packaging
Year ········· 2023
Category ····· Sustainable Product
Type ········· Branding & Packaging
Year ········· 2023
Category ····· Sustainable Product
Etical
Etical embodies the quest for a more sustainable world. By offering eco-friendly products, the brand challenges the pervasive narrative of excessive plastic use and the notion that change is the realm of the few.
A brand that integrates two key elements: a certification system that signifies reliability and expertise, and a proprietary exclamation mark that symbolizes a call to action for genuine change and a hopeful future. This mark also supports the broader messages of a community that prioritizes ethics above all. These communicative elements reflect our commitment to a cause-driven revolution and our deep understanding of the path toward a safer, more sustainable world.
A brand that integrates two key elements: a certification system that signifies reliability and expertise, and a proprietary exclamation mark that symbolizes a call to action for genuine change and a hopeful future. This mark also supports the broader messages of a community that prioritizes ethics above all. These communicative elements reflect our commitment to a cause-driven revolution and our deep understanding of the path toward a safer, more sustainable world.
Sustainability is often perceived as unattainable—a lifestyle associated with high socio-economic strata and out of reach for the majority.
Etical emerged as a project aimed at democratizing sustainability, making eco-friendly choices appealing without losing sight of its core mission. We strive to ensure that everyone can be part of a larger movement, contributing to a real change in our daily lives through products that safeguard the planet.
Etical emerged as a project aimed at democratizing sustainability, making eco-friendly choices appealing without losing sight of its core mission. We strive to ensure that everyone can be part of a larger movement, contributing to a real change in our daily lives through products that safeguard the planet.
