Habla Fácil (Easy Talk) is a non-profit project created to bring civic and state information to all citizens of Peru in a more understandable and accesible way, in order to achieve an autonomous and empowered society.

The concept of Habla Fácil is based on how the brand translates complex information into simple and understandable information for all users. Therefore, it was important to be able to connect with different generations, both centennials, millennials and baby boomers, presenting itself as a reliable project and committed to its work, without taking away the modernity and simplicity of its service.