Brand ········ MAX Lash & Brow Studio
Type ····· ··· Director & Designer at Infinito︎
Published ···· 2019
Category ····· Identity & Packaging
Type ····· ··· Director & Designer at Infinito︎
Published ···· 2019
Category ····· Identity & Packaging
MAX Lash & Brow Studio
Max, a beauty center focused on the look, arrives at Infinito without being renewed for 12 years. Competition, strengthened by constant growth in the sector, forced Max to stand out as a brand.


The challenge was to completely renew the brand, making it stand out from the competition. A complete rebranding was required, ranging from naming, visual identity, verbal identity and packaging; focused on a younger audience.
The brand now aspires an authentic, differentiated personality; focused on art and naturalness.
The brand now aspires an authentic, differentiated personality; focused on art and naturalness.






"After a month of implementing the new Max identity, our sales increased by 50%."
Mafe Magnoli - CEO of Max





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