Brand ········ MAX Lash & Brow Studio
Type ····· ··· Director & Designer at Infinito︎
Published ···· 2019
Category ····· Identity & Packaging
Type ····· ··· Director & Designer at Infinito︎
Published ···· 2019
Category ····· Identity & Packaging
MAX Lash & Brow Studio
Max, a beauty center focused on the look, arrives at Infinito without being renewed for 12 years. Competition, strengthened by constant growth in the sector, forced Max to stand out as a brand.
![](https://freight.cargo.site/t/original/i/e91ff20a550651a5646a6182340206b3555afc79012168ff4f5a7d59a8d4d330/ae53f04a-d6ec-4956-94d5-183c9d04bdaf_rw_1920.jpg)
![](https://freight.cargo.site/t/original/i/67e019ce8a7e6453039b29c4ef8e176ffea6a41438322a33dfcf3631fe27150a/06deab37-171f-449b-bfb2-c9b902cf07a1_rw_600.jpg)
The challenge was to completely renew the brand, making it stand out from the competition. A complete rebranding was required, ranging from naming, visual identity, verbal identity and packaging; focused on a younger audience.
The brand now aspires an authentic, differentiated personality; focused on art and naturalness.
The brand now aspires an authentic, differentiated personality; focused on art and naturalness.
![](https://freight.cargo.site/t/original/i/af4353d4a9705d4acd411053d9732e109443a0afb27cdb9c599dfdc8b279546d/718c1c62-b7c5-4c98-a3cf-ef6cc636d89b_rw_600.jpg)
![](https://freight.cargo.site/t/original/i/7b9a5663386f8e46f6a89d1e7891a508919b3fe7678cf74170a6dab28cdd3ac3/7ba42276-0679-4718-a8cc-06dcaa69aad6_rw_600.jpg)
![](https://freight.cargo.site/t/original/i/c1efbc45223a28365830869cb0984b3bef365a5b8d558fe80d24cc112fcc0763/MAX-C-piezas-6-1.jpg)
![](https://freight.cargo.site/t/original/i/10f80a882992eff0057ac093d9666ca4e4b012a2a6a6cd757b4f1ccd9594fe32/2c7d7161-12f5-431d-9d5f-97ac1ad34f35_rw_1200.jpg)
![](https://freight.cargo.site/t/original/i/337ee1625b12218ad1e11be5985abb60ff99e09189b07cdd1427d157f7f51d81/8a1894a3-bb62-4235-be5d-df9def5ac45e_rw_1200.jpg)
![](https://freight.cargo.site/t/original/i/b951802b53a7f4605ffb22619e283f198aa4db5212c30024e0417078f0ff382f/322578c3-5e41-4ddf-ab41-4f3a0e19c746_rw_1200.jpg)
"After a month of implementing the new Max identity, our sales increased by 50%."
Mafe Magnoli - CEO of Max
![](https://freight.cargo.site/t/original/i/11624be60dff3056e24a95a3339562b985d4ae890e8da7ee9da6dd79659dee6b/c00cf271-9f13-4669-8148-61e93fc32ee0_rw_1200.jpg)
![](https://freight.cargo.site/t/original/i/141b30cb647cef2c01997c903b25ab2b0dff50d904ce046d35b4d583f8715dd9/31d62a0e-6376-40ce-adf9-0f6870b1f1a9_rw_1920.jpg)
![](https://freight.cargo.site/t/original/i/0ad5581a74f3ada28c81bf5b807c9b8ff58d75848e16def8b75b6359bee0433f/832d3440-aaa7-408a-828c-4ee222d34874_rw_1920.jpg)
![](https://freight.cargo.site/t/original/i/1a4e90bc0414fb884e12b48c24d55d6c7e5fcb4d6bda5a22f439692913848baf/MAX-C-piezas-13-1.jpg)
![](https://freight.cargo.site/t/original/i/11d04ebf7e2b15379b1a2c81db27c05e3429e836aed3eb0f654062556df77922/MAX-C-piezas-12-1.jpg)
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