Brand ······ UTEC
Type ······· Designer at Brandlab︎
Published ·· 2017

Category ··· Wayfinding

Universidad de Ingeniería y Tecnología (UTEC)
We created a navigation system that facilitates the location of classrooms, offices, laboratories and meeting spaces, taking into account the open and intricate design of the building. The graphic system was based on points and lines that represent the stops and connections that make the route understandable.

With a lettering designed exclusively for the brand using the rough and geometric finishes as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the peruvian origin of the brand.
Each year RIBA awards the best in architecture worldwide. The 2016 winner was the campus of UTEC - University of Engineering and Technology in Barranco, Lima. This structure was created by Grafton Architects in collaboration with Shell Architects.

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2021 — Lima, Perú